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“Foundries just run, run, run.”

With over 20 years in shot-blasting under his belt, Brian Kuptz looks after Wheelabrator customers and projects across North America, with a special focus on foundries. We sat down with Brian to talk about foundries in the North American market today, what they’re investing in, what they’re worried about, and how he and his team support the broad range of foundry businesses, from “mom & pop” job shops to the very largest operations.

Brian, tell us a bit about what you do.

As well as being in charge of Wheelabrator equipment sales across North America, I’m also the resident subject matter expert for foundries. That means I’m constantly looking out for ways of making foundry people’s lives easier. I lead the development of new foundry shot blast applications, go into foundries to stay ahead of customers’ needs and work closely with our sister brands DISA Industries A/S and SIMPSON to see the bigger picture and build the perfect line from sand to molding to blasting.

Brian Kuptz, in front of a 8-wheel DT through-feed rocker barrel machine primed and ready for paint (the machine, not Brian).

What do you enjoy the most about your job?

Visiting Wheelabrator customers is like living in one of those “How it’s made” or “Inside the factory” programs on TV. 
Our equipment plays a part in the making of so many products. From typical auto components to the extraordinary, like aircraft wings or architectural features. 
It’s endlessly fascinating and I see something new and different every day. Even within the foundry space.

And we’re on your favorite subject: foundries. What’s the state of foundries in the US? What’s keeping them awake at night? What opportunities are they looking to jump on?

Many of the foundries I’m talking to are coming out of an extremely busy period. They’ve been running non-stop since the end of the global pandemic. That frantic activity has been down to a mix of foundry customers catching up after the COVID slowdown and companies reshoring more of their supply chains to the US or Mexico. As a result, foundries just run, run, run.
What’s keeping them awake at night is fitting in time to look after their equipment, but also preparing for new opportunities while still going at 100%. Those are the dilemmas they’re constantly faced with. They know they’re squeezing a lot out of their existing machines – and that’s not without risk.

 
NoriGate Monitizer 02

Can you tell us a bit about that risk? What can foundries do about it?

Our field service and support teams are seeing a lot of secondary damage inside machines because foundries don’t have the scheduled downtime to prevent wear beyond the wear parts. The big risk is that this lack of downtime eventually leads to prolonged forced downtime due to severe damage. We encourage our customers to contact us regardless of the issue or severity. We will find a way to maintain their equipment and minimize downtime. We might also plan a solution, whether it’s a planned upgrade to increase machine throughput for more maintenance headroom or introducing digital tools to predict issues early. For customers struggling with multiple machines, the answer could be replacing them with a single new machine. This is why many foundries are buying our continuous tumblast (CT) machine right now.

Circling back to the big opportunities, what are they and what do foundries need to do to seize them?

The reshoring trend is here to stay, so making current production sustainable or increasing capacity is crucial. There’s a significant opportunity for domestic foundries in electric vehicle castings, which may require producing larger castings and investing in casting quality. I expect foundries to invest in machinery that delivers automated, tightly controlled processes. Additionally, I foresee an increase in digital and IIoT deployments, like Grede Holdings LLC’s rollout of Monitizer across nine North American foundries. This IIoT solution helps foundries operate smarter, longer, and produce better castings with less scrap.

 

 
What role does digital tech play in future-proofing foundries?

An important one. It enables foundries, especially in the US, to address one of their biggest headaches – the loss of technical knowledge on the foundry floor, as a generation of foundry veterans retires and the industry experiences an acute skills shortage.
Long gone are the days when foundry workers thought digital technology is coming after their jobs. 
What I’m seeing is that digital tools make foundries more competitive and make the work less manual and more interesting. You only have to look at foundries who pride themselves on their high degree of automation and use of digital technology. They’re all still hiring the skilled workers!

What does all this mean for shot blasting as a foundry process? Have the demands on our equipment and support changed?

American foundries are investing for the future, seeking higher throughputs on smaller footprints, less handling and loading, a super-efficient blast process, and more automation. This shift in demand is why our CTs are so popular. The need for prolonged equipment operation puts pressure on blast wheel performance. If a shot blast machine runs for 28 days straight, the blast wheels must endure. We offer a global blast wheel portfolio with options like blades in different alloys to match production demands, including extra-durable wear parts for maximum lifespan.
Wheelabrator EZX Wheel

Is there any difference in needs and pressures between large foundries and the smaller “mom & pop” foundries?

Smaller foundries are just as busy and may be running at capacity. They need to be flexible and versatile but may not have the same capital to invest as larger foundries. They still need reliable machines. We offer affordable standard equipment and achieve significant improvements through upgrades. For example, 1% of sand in your abrasive mix cuts part life in half, but a magnetic separator can help. New blast wheels provide a fast ROI, offering new machine performance at a fraction of the cost. Internal upgrades to existing wheels, like converting EZEFIT wheels to EZX technology, reduce abrasive consumption and extend blade life.

Tells us a bit more about EZX – what else is new?

The EZX is a direct-drive wheel with a unique cast manganese housing. It offers a broad range of motor powers for all types of applications, from light to heavy duty. It’s been designed for radical ease of maintenance. It’s incredibly fast to access, take apart and reassemble. That is so important today, when maintenance crews are stretched and every second counts.
The new EZX design features thicker blades in a different alloy, for an extended operating life. We’ve also redesigned (and patented!) our impeller for reduced abrasive consumption.

 

 

How is Wheelabrator different from competitors when it comes to wheel innovation?

We’ve got a global test center in Germany that is dedicated to wheel technology. It means we can test, prove and roll out new ideas and improvements quickly. The other significant difference is our global wheel portfolio, which gives our customers choice between a small number of perfectly engineered and relentlessly optimized wheel designs. 
We constantly invest in those wheels and they are proven both in the test center and on our huge installed base every day.
Some of our customers have over 100 blast wheels in operation. It’s a huge help to them that they can get exactly the right spread of different wheels from us, from a single source, while also keeping maintenance super-simple.

What’s can customers only get from Wheelabrator?

I used to say, “over 100 years of shot blasting knowledge!” and while that’s still true, it’s more than just history. Our expertise, enriched by insights from our installed base and advanced testing, sets us apart. We also benefit from knowledge across Norican brands like DISA Industries, SIMPSON, Monitizer, StrikoWestofen, and ItalPresseGauss. This collective expertise allows us to offer impactful solutions, focusing on future challenges. Our Complete Foundry is an end-to-end offering that aligns all parts of a foundry line, providing a trusted team that works relentlessly to solve problems.

 

Brian, thank you for your time!

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